Better Humans Make Better Salespeople - Here's How: EP 002

If you're tired of chasing tactics and wondering why your deals still fall apart - this conversation will stop you in your tracks.

Shari Levitin and Brent Adamson don't do surface-level sales talk. In this raw, unfiltered debut episode, they dig into the life lessons that actually move the needle - both in the boardroom and at home. You'll hear why a decorated soldier found sales rejection *harder than combat*, how changing a single pronoun can shift your entire mindset, and why the best way to close more deals is to stop trying to impress people and start making them believe in *themselves*.

This isn't about frameworks or funnels. It's about becoming the kind of person people *want* to buy from - and the kind of leader people actually follow. Whether you're leading a sales org, building a pipeline, or just trying to connect better with humans, Shari and Brent bring decades of hard-won wisdom, zero BS, and plenty of laughs.

Expect stories from the frontlines (literally), insights from working with Microsoft and Gartner, and a few uncomfortable truths about what happens when you blame everyone but yourself. Plus: why perfection might be your biggest enemy, what Radiohead can teach you about trust, and how to stop losing lessons when you lose deals.

This is Selling Isn't Everything - where sales gets human, and humans get better at sales.

👤 Connect with Selling Isn’t Everything:

✅ Official: https://SellingIsntEverything.com 

✅ YouTube: https://www.youtube.com/@SellingIsntEverything 

✅ LinkedIn (Shari): https://www.linkedin.com/in/sharilevitin

✅ LinkedIn (Brent): https://www.linkedin.com/in/brentadamson 

✅ Brent’s Latest Book, The Framemaking Sale: https://www.theframemakingsale.com/ 

Selling Isn’t Everything is produced by Chris Stone at Cast Ahead:  https://CastAhead.net